por Nerea | Feb 4, 2026 | English
We often hear the same story: “We have the best product in the sector. We have a translated website. We run ads. But nobody in Germany is buying.” Is the market broken? No. Your tone is. In this case study, we analyze how a Spanish industrial manufacturer...
por Nerea | Jan 29, 2026 | English
Let’s be clear: we use technology too. Ignoring the advancement of Artificial Intelligence in 2026 would be absurd. However, as an agency, we witness daily the disasters that occur when a company confuses “understanding a text” with “persuading a...
por Nerea | Jan 20, 2026 | English
Have you ever visited a foreign website, read two sentences, and immediately clicked away because something just felt “off”? You’re not alone. 72% of consumers prefer to spend their time (and money) on websites in their native language. But here is the...
por Nerea | Feb 7, 2025 | English
Ever since ChatGPT and its by-products entered the translation stage, they have been widely used to translate text from one language to another. After all, they are fast and, most importantly, free. The question that everyone in the translation industry is asking now...
por Nerea | Mar 8, 2024 | English
The person writing this post is a woman. It is very likely that, generally speaking, most of the people reading it will also be women. Those of you who studied translation and interpreting at the university might have surely noticed that most of your fellow students...
